Wag Launches Its On-Demand Dog Walking App In San Francisco


Wag, a startup that helps connect pet owners and dog walkers with a mobile app, has touched down in San Francisco. The company, formerly only in operation in Los Angeles, recently added the tip of the Bay Area as its second locale.

Wag vets dog walkers using background checks, and then insures their activities. Dog owners can schedule walks for their dogs, and track their pooch in-app while it is out on a stroll. A 30 minute walk costs $20 — Wag takes a 40 percent cut, a fee which it argued to TechCrunch is either on par with current market norms, or slightly better.

I spoke to the company a week after its launch in San Francisco, inquiring how initial traction has been in its new market. Wag declined to provide hard numbers, but did disclose that, as a market, SF has grown around three times as fast as LA originally performed.


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