Netflix: ‘The Interview’ Showed Movies Can Coexist Online And In Theaters

Deadline

Sony’s experience offering The Interview simultaneously online and in theaters following last year’s hacking imbroglio whetted Netflix appetite for doing the same with other films, execs said today in a conference call with Wall Street analysts.

The fictitious comedy about an assassination attempt on North Korean leader Kim Jong-un generated $45 million, primarily from video on demand, Chief Content Officer Ted Sarandos says. As a result, Sony “took what could have been a financial disaster and turned it into a financial win.” CEO Reed Hastings added that while he’s “sorry about the circumstances” — which included anonymous threats of violence at theaters showing The Interview — it reinforced his desire to make movies that “push the windows up.”

Major exhibition chains have said that they want to show new films exclusively, and won’t offer ones that Netflix plans to stream as well including Beasts of No Nation and Crouching Tiger…

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