Regina cement business ‘mixes it up’ to show Rider pride

Global News

REGINA – Fans wear them on their heads for Roughrider games, and now a local business has turned one of its trucks into a giant watermelon.

Inland Concrete’s newest addition to their fleet of trucks is catching a lot of attention, not only for printing ‘Go Riders’ on the side, but plastering a watermelon design on the mixer.

Inland Concrete manager, Bill Lenz, said staff wanted to show community pride and figured there was no better way than to support the Riders.

“When we first put it on the road, people followed us right to our yard to try and get photographs of it, which was kind of pretty neat!”

It’s a tradition for fans to wear a cutout watermelon as a helmet on game day.

Calvin Nichol is the vice president of Imagination Inc. and said staff had to think outside of the box to come up with the…

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