The Message Is The Medium: Reasons ‘Assistants-as-App’ Work

TechCrunch

[tc_contributor_byline slug=”Nir-Eyal”]

On a typical day, I’ll chat with colleagues on Slack. Later, I’m sure to receive a message from a friend on WhatsApp or Facebook Messenger. Then, on my way home, I’ll use good old SMS to let my wife know I’m on my way.

What’s been absent from these conversations is commerce. Although messaging is the way users communicate with each other, it’s not how they interact with businesses. That is, until now.

A new wave of startups are radically simplifying the way they communicate with users and the trend is just getting started. In my last post I discussed how I’ve personally used some of these services. In this post I’ll go deeper into what this trend is all about.

Assistant-as-App

Although terms like “conversational commerce” and “invisible apps” have floated around the web recently, neither is quite right for describing what I’m…

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